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Atarih Precision

Atarih Precision Vietnam 3S ERP Digital Transformation

As a subsidiary of Hirata Group Japan—an organization with extensive experience in the fields of precision engineering and automation—the company specializes in providing components for office equipment, household appliances, digital devices, automotive and motorcycle parts, ATMs, and electrical equipment.

  • Industry

    Đúc nhựa

  • Quy mô

    +500 employees

  • Giải pháp ứng dụng

    3S ERP

01

From Management Pressure to the Decisive Transformation

Atarih Precision Vietnam is a 100% Japanese-invested FDI enterprise, a member of Hirata Group – one of the oldest and most sustainably developed groups in the Land of the Rising Sun. The company operates in the field of manufacturing shock-absorbing components and precision die-cutting from various materials (foam, film, adhesive tape, felt, rubber, labels, etc.), serving the electronics, office equipment, automotive, and household appliance industries. Atarih is currently a partner to many world-renowned brands such as Canon, Fujifilm, Sharp, LG, Panasonic, Nikon, Korg, and more.

Beyond the domestic market, the company’s products are exported to numerous countries, including Thailand, Brazil, Malaysia, India, Hong Kong, and South Korea

02

When data becomes the "common language" of the enterprise.

At Atarih Precision Vietnam, data standardization is the key to removing ‘communication barriers’ between departments. The 3S ERP system provides seamless information connectivity, digitizing data from the management level down to the factory floor. With data serving as a ‘common language,’ Atarih manages the entire ‘order lifecycle’ based on real-time updates: from sales orders and production planning to manufacturing orders, progress tracking, production statistics, manufacturing management, warehouse management, and delivery. Departments no longer waste time on manual Excel tracking or waiting for cross-departmental reports; instead, they collaborate smoothly on a single platform, providing leadership with a reliable database for informed decision-making.

Currently, the 3S ERP system acts as a powerful assistant for the planning department to accurately calculate material requirements based on orders and production capacity. This has completely eliminated previous issues where material shortages disrupted production lines or excessive inventory led to manufacturing waste. With 3S ERP, Atarih has optimized inventory, reduced storage costs, and ensured materials are always ready without creating surplus.

Leveraging data from Material Requirements Planning (MRP), the Master Production Schedule (MPS) is automatically established to ensure a balance between resources and delivery deadlines. This helps Atarih avoid imbalances on the production line during peak periods. Data is continuously updated in real-time, allowing personnel to monitor and ensure plan execution stays on track while promptly addressing any bottlenecks.

03

Standardization: The Key to Breaking Through the Global Supply Chain

Data standardization and operating on the comprehensive 3S ERP platform represent not only a turning point in Atarih Precision Vietnam’s internal management but also a catalyst for flexible responses to market fluctuations and the increasingly stringent demands of international customers. This serves as a vital competitive advantage, allowing Atarih to proactively shape a sustainable development strategy within the global production network, further solidifying its position and expanding its influence in the international market.

Key Achievements

  • Establish a seamless information flow between all departments.

  • Empower the purchasing department to easily manage and control the supply chain.

  • Standardize Material Requirements Planning (MRP) and Production Planning processes.

  • Capture data in real-time for immediate operational insight.

  • Enhance product quality and ensure on-time delivery schedules.

  • Implement smart warehouse management using QR Code technology.

  • Visualize reports through intuitive management dashboards.

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